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Top 6: July 4th 2012
TV

Cadbury: Welcome to Joyville - Platform

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Top 6: July 4th 2012
Platform is part of Saatchi & Saatchi, Sydney's experiental campaign for Cadbury. The campaign involved painting a heritage steam train purple and circulating it within the Sydney city circle on a busy Thursday morning. The aim was to give everyday commuters a bit of joy. The TV spot was edited overnight going to air a day later and making the news.
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