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Experiential

Boundary Road Breweries: The Resident


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New Zealand produces some great craft beer, but a little help never goes amiss. So to create a new craft range for Boundary Road Brewery and Barnes, Catmur & Friends came up with the idea of The Resident. We ran ads in the brewing sites around the world looking for a genius brewer to come down and do his stuff. Attracted by promises of fame, adventure and his very own car park, Spike Buckowski flew all the way from the Terrapin Beer Company in Athens, Georgia to help create the greatest beers every brewed. Or thereabouts. The video tells the story of his adventures in Aotearoa. Which he really struggled to pronounce. Barnes, Catmur is responsible for the concept, bottle design (illustration by Otis Frizzell) and prolonged product testing.To watch the video and find out more about Spike’s travels and brewing in New Zealand, please go to www.theresident.co.nz (chance to win a pack of his beer too).
Credits Other credits

Client: Ben Shaw, Adam Maxwell

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