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NFL Media: Rooftop


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To support NFL Media and its Thursday Night Football and NFL.com Fantasy Football, David&Goliath has launched a new, fully-integrated campaign consisting of three, :30 TV spots.

Titled “It’s Serious Fun”, the launch commercials show that there’s more to football than Xs and Os. The spots depict the NFL as a source of entertainment and camaraderie, a catalyst for more fun, more excitement, more competition and more time with friends.

David&Goliath brings the idea to life featuring a deadpan yet charismatic character who speaks in a serious tone…all while talking about the fun of Thursday Night Football or NFL.com Fantasy Football. He does so in locations that are purposely dramatic and serious, yet he’s quirky and engaging.
Credits Other credits

Head of Production: Carol Lombard



Director: Chris Smith

Executive Producer/Partner: Patrick Milling Smith

Executive Producer/Partner: Brian Carmody

Executive Producer/COO: Lisa Rich

Executive Producer: Allison Kunzman

Executive Producer/HOP: Laura Thoel

UPM: Martha Davis

Director of Photography: Roberto Schaefer



Editorial: Spinach

Editor: Jeff Grippe

Editor: Patrick Griffin

Assistant Producer: Jonathan Carpio



Online: Ring of Fire

EP/VFX Supv./Partner: John Myers

Flame Artist/Creative Dir./Partner: Jerry Spivack

Sr. VFX Producer: Casey Conroy

VFX Producer: Tammie Smalls



Music: SOUTH

Creative Director: Jon Darling

Head of Production: Dan Pritikin

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