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Top 6: August 15th 2012

Levi's: Levi's Summer Hotline

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Top 6: August 15th 2012
In a saturated jeans market place, Levi’s needed to reclaim their iconic status by reconnecting with their audience and reigniting excitement for the brand.Get ‘talking’ to the audience with the Levi’s Summer Hotline. TBWA Hong Kong larger than life pop-up interactive phone booth got temperatures rising by forcing our audience out of their comfort zones.

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