Jack Daniels: Interactive Jack Daniels 'High-life' kiosk

In conjunction with The Sound Campaign, who manages Jack Daniel’s music activities in Australia and throughout Asia, The Creative Shop has designed and developed another unique digital brand activation device for the music festival environment, this time for Brown-Forman Japan. Working with Jack Daniel’s brand positioning, The Creative Shop (TCS) has created a bespoke interactive, digital photo unit known as a “High-Life Kiosk”, wherein consumers are able to selectively place themselves into the background of three premium Jack Daniel’s experiences, and take digital portraits of themselves. From being a VIP customer in a Jack Daniel’s bar, to being featured as a celebrity bill poster, all the way through to seeing their faces among bright lights as a rock ‘n roll star, consumers are able to take fun images of themselves directly from the kiosk, then upload and share with friends via Facebook. The Jack Daniel’s High-Life Kiosk will be featured at a series of music events throughout Japan, including but not limited to; Rock-In Japan, Rising Sun and Summersonic 2012.