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Integrated
SCANA Energy: Affairs of the Flame
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JWT Atlanta’s "Affairs of the Flame" ad campaign for natural gas provider SCANA Energy is a first in many ways. The comedic, episodic soap opera is the first time SCANA Energy has ever had such arich, fully-integrated campaign. It’s also the first major campaign produced by the new JWT Atlanta. Under the new leadership of CCO Perry Fair and GCD Tim Wettstein, the creative team of Rob Bloom and Ryan Taylor brought to life the drama of natural gas renewal season in a funny and memorable way. Five broadcast spots will roll out over the next several months. Additional online episodes and other bonus content were also produced. The campaign features a cast of recognizable actors, most notably Grant Goodeve of the iconic TV show “Eight is Enough.” Directed by Ben Callner, who won the Young Director Award at Cannes in 2011. Mindshare Atlanta is handling the media for the campaign. See the drama unfold at affairsoftheflame.com.
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