Lux: Name Card

Lux soaps are now made with the world's finest fragrances. To launch this idea, JWT Singapore invited the top management of the Lux global team to a fragrance workshop. A Leading nose (fine fragrance expert) from a world famous fragrance house showed them how to compose their own bespoke fragrance with a base, heart and top note of their choice. Every scent embodied the inimitable allure and unique personality of its creator. Business cards that look like fragrance sticks were then printed with their self-designed, one of a kind fragrances.