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Oreo: OREO Lunchbox
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Draftfcb in London has launched a new print, outdoor and TV campaign to promote the new Oreo Snack Packs, with two-biscuit portion packs. The TV campaign develops the playful family scenarios first seen at the beginning of the year. After being taught how to eat the correct method of how to eat an Oreo, the central character attempts to pilfer one of his child’s prized biscuits, she rebukes him with the fact that the two biscuits cannot be shared or separated as they are best friends.
Planner: Shula Sinclair Related
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