BMW: Fast Asleep (in-room TV)

To encourage PGA Tour golf pros to race-drive a BMW, their hotel room'sTV’s relaxation channel plays an endless soundtrack of idling and revving BMWs, over a static image of the M car dashboard and the copy, “You are now entering RPM sleep. This audio experience has been designed by BMW to help you fall asleep as fast as possible. Because Thursday is the players-only BMW Track Day. And yawning at 100 mph is not very aerodynamic. See you on the track.”