 |
Tv
First Post: journalist
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The initial idea from Contract, Mumbai was to showcase the journalist's rigours as he toils through the day to get his story. The crux of the communication was to highlight that all this effort is futile if his work is showcased a day late in a newspaper. In today's age of technology and heavy dependency towards digital media, his efforts seem obsolete. This is where we struck upon the idea of shooting it in 'film noir' style. The dramatized, one source of lighting used in the films through 1940's and 50's had a special appeal to it. To do justice to the style (and pay our homage), we opted to shoot on film (35 mm) instead of digital.
First Assistant Director: Glycen Lewis |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
