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Macy's: Diddy Dash


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Appointment television just added a brand new star to its line-up as Macy’s debuts a series of comedic shorts highlighting its iconic brand. Taking a cue from an American television staple, Macy’s is premiering its fall brand television spots in sitcom-style. What’s in Store? follows the hilarious situations that befall new Macy’s Herald Square store manager, Harold, as he collides with the many stars (such as Justin Bieber, Sean ‘Diddy’ Combs, Martha Stewart and Taylor Swift) and wacky situations that make the “World’s Largest Store” a haven for the fun and fashionable.
Credits Other credits

Art Directors: Chad Baker, Raihana Halim

Copywriters: Justine Cotter, Justin Chen

Planner: Jonathan Fletcher

Head of Production: Sergio Lopez

Executive Producer: Robin Feldman



Senior Producers: Holly Otto, Andrea Curtin



Associate Producer: Loretta Rae



Director of Music: Paul Greco



Account Team: Claire Capeci (Business Director), James Cuff (Account Director), Kate Reaves (Account Manager)

Project Manager: Joanna Milidakis

Chief Creative Officer, North America: Jeff Benjamin

Co-Chief Creative Officers, New York: Matt MacDonald, Ryan Kutscher

Client Team: Joe Feczko, SVP Innovation, Integration & Broadcast, Macy’s and Betsy Spence, VP Marketing Integration, Macy’s

Post-Production: Framestore

Editing House: Cut + Run

Music House: Amber Music for “Dream”

Publisher & Master for “Sitcom”:60 (Song – “Sh-Boom”): Warner/Chappell

Media Agency: MEC

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