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Top 6: January 31st 2007

Volkswagen AG, Volkswagen Genuine Parts: Cuckoo Clock

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Top 6: January 31st 2007
Creative aim:
Third party replacement parts from non-authorized repair shops can lead to unpleasant surprises. While the car might look just fine from the outside, one never knows what problems lie beneath the surface. Thus, the spot reminds Volkswagen owners: "Better use genuine parts. So your Volkswagen will stay a Volkswagen."

Target group:
All Volkswagen drivers. Owners of Volkswagens tend to be fond of the quality, safety and longevity of their car. But in times of price battles they might also be tempted not to use genuine parts.
Credits Other credits

Producer: Shaun Nickless, John Brocklehurst

DOP: Garin Finney

Production Art Director: Drogo Mitchie

Editor: Joe McNally

SFX: Studiofunk, Berlin, Stephan Moritz

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