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Web Film

Strongbow Gold: StartCap


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Work Club, London introduces StartCap, the world's first digital bottle top. By opening a StartCap bottle of Strongbow Gold, drinkers can use RFID ‘near field’ technology to trigger unexpected events to mark the beginning of the night. For example, opening a StartCap bottle of Strongbow Gold could switch on an incredible jukebox, trigger the lights in a darkened bar or even launch a rocket.
Credits Other credits

• Creative Technologist: Richard Dee

• Strategy Director: Paddy Griffith

• Business Director: Christy White

Account Director: Amanda Farmer

• Editor: White House Post

• Audio post-production: Factory Studios

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