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Top 6: October 17th 2012

Milk: Music Makes More Milk

Top 6: October 17th 2012
People enjoy music. Cows enjoy music, too. In fact, when cows like what they hear they can produce more milk. So DDB Vancouver created a music contest judged by cows. Consumers can compose a song on the Music Makes More Milk website, with its built-in music generator, and submit it for voting. The winner of a trip to the Grammy Awards will ultimately be chosen by a herd of cows, depending upon how much milk they produce.
Credits Other credits

Producer: Kimberly Billan

Logo Designer: Kelsey Bowman

Information Architecture: Kristy Streefkerk

Digital Strategist: BJ Vicks, Nik Badminton

Community Cultivator: BJ Vicks

Public Relations: Chris Dagenais

Analytics: Dan De Sosa

Flash: Kirby Szeto, Dimple Development

Developer: Kirby Szeto, Dimple Development

Audio Company: GGRP

Recording Studio: GGRP

Online video post production: Transmission

Media Strategist: Erica Bauer

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