Speeding: Body Crash

In a campaign created by Clemenger BBDO South Australia that sets out to change drivers' attitudes to low-level speeding we exposed the community problem that sits at the heart of it - we all contribute to the trauma on our roads. With the help of internationally acclaimed body artist Emma Hack, we constructed a car crash made up entirely of people. The final image took a total of 18 hours, using 17 men and women - each with up to five layers of paint applied to their bodies.