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GSD&M Austin; Southwest Airlines: Rapid Rewards

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In its latest campaign, SWA is recruiting all road warriors to take advantage of the airline’s business travel offerings. On September 5, GSD&M rolled out the “Business Travel Challenge,” highlighting the airline industry’s shortcomings and challenge business travelers to reconsider their airline choice. Business travel has become a game that executives can no longer win.
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Line Producer: Pete Vitale

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