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Sir Richard's Condoms: Distractions

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Sir Richard’s Condoms, Boulder, creates a non-procreators’ holiday, Birth Control Day, November 13, via an online and social media campaign by advertising agency TDA_Boulder, Boulder, Colo. At , visitors can choose from 12 digital “Happy Birth Control Day” cards to send their loved one(s), via Facebook, Twitter, Pinterest or email. Each card links back to the microsite, and the microsite links to Sir Richard’s.

November 13 is the date on which, in 1921, feminist pioneer Margaret Sanger was arrested for trying to keep the New York City Police from closing down the nation’s first American Birth Control Conference, an arrest that incited her followers to riot.
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Developer: Jason Lewis

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