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Beef: Steak on the barbie

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Every Australian has been taunted with the expression, "Throw another shrimp on the barbie". We're banding Aussies together to set the record straight and tell the world - we barbecue beef! BMF & MLA are the driving force to set the record straight. The TVC features funny man Merrick Watts as the voice of the campaign, as he calls on Australians to sign a petition to get the 1984 tourism ad that started it all, remade with the RIGHT line: "Throw another STEAK on the barbie".
Credits Other credits

Managing Partner - Stephen McArdle

Art Buyer - Basir Salleh

Client Director - Rebecca Morton

Account Executive - Rose Flowers

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