TV ad: MONOPOLY Scratchers®: Go Directly to Fabulous

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In the spot,from David & Goliath, LA we meet an average Joe sitting in his moderately decorated apartment, scratching a MONOPOLY Scratchers ticket. After a quick glance at his winning ticket, we see him quite literally transported to an exquisite French hotel room filled with fabulous surprises around every corner including subtle references to MONOPOLY throughout and a quirky artist tapping away at a marble bust of the winner himself.

Client California Lottery
Agency David&Goliath, Los Angeles
Production bob industries
Country United States of America
Uploaded 9 November, 2012

Credits

Chief Creative Officer
David Angelo
Executive Creative Director
Colin Jeffery
Creative Director
John Battle
Creative Director/ art director
Eron Broughton
Agency Executive Producer
Carol Lombard
Copywriter / Art Director
Gary DuToit
Account Director
Stacia Parseghian

Other credits

DAVID&GOLIATH CREDITS

Digital Producer: Diego de la Maza

Associate Digital Producer: Erica Tremblay

Managing Partner, Director of Client Services: Brian Dunbar

Account Director: Stacia Parseghian

Account Supervisor: Janet Wang

Account Coordinator: Brea Talsness

Other Credits

TV PRODUCTION:

Production Company: Bob Industries Director: Zach Math Director of Photography: John Lynch

Executive Producer: TK Knowles

Producer: Bart Lipton

Editorial: Spinach

Editor: Jason Painter Assistant Editor: Cudjo Collins Visual Effects: Ring Of Fire Executive Producer: John Myers VFX Artist: Brian Petras

VFX Artist Assistant: James Carter

Sound Design: Robot Repair

Executive Producer: Doug Darnell

Sound Designers: Aaron Alden/Doug Darnell

Mix: Juice West

Mixer: Bob Gremore Music: “Cocktail Bossa” KOS_0146 #6 Kosinus Music Library in Paris

ONLINE PRODUCTION: 3

Production Company: RESN

Creative Director: Steve Le Marquand

Executive Producer: Johnathan Hawke

Senior Producer: Jim Simmons

Art Director: Wade Cowin

Designer: Geoffrey Joe

Lead Developer: Joris Rotteveel

Audio: Resn

RADIO PRODUCTION:

SD & Mix Company: Juice West V/O Talent: William Shockley Mixer: Bob Gremore

MONOPOLY Scratchers®: Go Directly to Fabulous

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MONOPOLY Scratchers®: Go Directly to Fabulous

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