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Bundaberg Sparkling Selection: CRYSTAL
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Bundaberg Sparkling Selection has unveiled a TV campaign created by Public Mojo that aims to promote the new beverage range. The spot features a CGI world made entirely of crystal.
The Cutting Edge VFX team embarked on weeks of intensive R&D to create the look they were after. The VFX team then designed and created the entirely CG crystal world, taking colour palette inspiration from the Bundaberg Sparkling Selection drink flavours. The stylised look was achieved by replicating reflection and refraction physics of real crystals. The design of the characters and environment was approached on a shot by shot basis, as the scale of the facets was determined by their distance from the virtual camera. Zenon Kohler, VFX Director, said: “Since no ‘real’ product was featured in this animation, one of the biggest creative challenges was to create a CG version of the drink that poured like real liquid but looked like crystal. Our resident RealFlow expert Phil Jackson stepped up to the challenge and produced a brilliant result”.
Agency: Publicis Mojo Related |
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