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Shell: Global Energy Mix

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Shell has launched a global interactive video to encourage consumers to think about the role and importance of energy in their day-to-day lives.The activity is part of Shell’s ‘Let’s Go’ corporate brand initiative and builds upon the global above-the-line ‘Energy Mix’ campaign. The interactive work uses the narrative of the TV executions, created by JWT London, and allows the user online to decide where the action goes next. This allows the user to gain more information about the energy being used, where the energy comes from and also Shell’s energy contribution today and tomorrow.

JWT London worked in close partnership with Interlude to create the digital activity, which runs on YouTube, and also Facebook. By allowing further interaction the aim is to encourage users to acquire more information about the energy debate and learn about Shell’s contributions to broadening the global energy mix to deliver a more sustainable energy future.

JWT worked with Interlude to make the real time interaction possible, with MediaCom managing placement of the work in the online space.

Interlude has created the technology that powers online real time interaction creating seamless video storytelling.
Credits Other credits

Prodcution team from Interlude: Yoni Bloch, Alon Benari, Rick Fishbein

Business Director: Peter Knowland

Media agency: Mediacom

Media planner: Natasha Byrne

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