Road Safety: Stick to the speed limit

TopGear Magazine, the automotive & lifestyle magazine for educated men, has invited Draftfcb in Amsterdam to create a road safety full-page ad that was published in the November issue of the magazine. The agency were shocked by the alarming fact that each year an average of 100 children are killed by motorists in urban areas and decided to create an ad on that topic as a reminder about the importance of safe driving.