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Kia motors UK: Kia Keyboards
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In a brave move for a car company, Kia have decided to let customer reviews sell their cars for them. Via agency Innocean UK they're putting independently verified customer reviews (good and bad) on their website for all to see. To bring this to life Joyrider's Alex Rutterford has animated, with the help of The Mill, a wall of computer keys that create the backdrop to Kia's new range of cars.
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