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Ecobank: The future is pan-African


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Ecobank sees the future in pan-African banking

The Ecobank Group has launched its first, fully integrated advertising campaign, designed to promote a new brand positioning.

The campaign positions Ecobank as the pan-African bank capable of creating positive change right across this dynamic continent for individuals and businesses alike. With a presence in 33 African countries, Ecobank is uniquely positioned to take banking to the people and to facilitate cross-border trade and investment.

Central to the campaign are three key messages:

- A celebration of Ecobank’s success in building a pan-African platform, both in terms of scale and reach;
- By closely aligning products and services to customer aspirations, Ecobank is becoming even more relevant to their daily needs; and,
- As organisations seek to centralize and streamline their operations across Africa, Ecobank’s ‘‘One Bank” offering becomes even more compelling.

The campaign launches in 8 Ecobank affiliate countries with a 60 second TV commercial. The advertising will then be progressively rolled out across all of the African countries where Ecobank has a retail presence.

Created by Ecobank’s full service agency, Brand Communications, the campaign also includes radio, press, digital and outdoor media, as well as below the line advertising. This activity will be supported by a social media campaign, driving traffic to engage with the brand.
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Ecobank Marketing Director: Ama Okyere

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