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New York Lottery: Thumb Wars


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This TV spot via DDB New York asks viewers to imagine what it would be like to multiply the feeling of "winning" through a play on the classic game of thumb war. The spot features several replays of an individual winning a thumb war game, showcasing what the "winning feeling" would be like multiplied by 7, 20 and 50 times.
Credits Other credits

Group Creative Director: Richard Sharp

Group Creative Director: Mike Sullivan

Associate Creative Director: Aron Fried

Associate Creative Director: Carlos Wigle

Head of Production: Ed Zazzera

Executive Producer: Walter Brindak

Group Account Director: Leo Mamorsky

Management Supervisor: Kelly Gorsky

Account Supervisor: Heather Olson

Account Executive: Kemi Adewumi

Account Executive: Tarina Hesaltine

Editor: Cutting Room

Special Effects: Light of Day

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