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Top 6: February 6th 2013
Interactive
Stockholm City Mission: You'll Never Wear That AgainTop 6: February 6th 2013
Stockholm City Mission fights for the down and out in Stockholm. One of their operations is to collect second hand clothes to sell in their stores, or to hand out to people in need.
The insight for this campaign is that fashion only is fashion for a while. After that it’s just clothes. But they’re still there, in your closet. And on Facebook. You’ll Never Wear That Again is a Facebook application that helps you sort out what you’ll never wear again, using your Facebook photos. These are clothes you probably still have in your closet. Clothes that are still worth something somewhere else.
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