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TV

PEUGEOT: Catch The Thrill


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After the initial success of their RCZ car, Peugeot now launches a new version of the sports coupe. The new car is more sophisticated and elegant but the driving experience remains sporty and dynamic. For the launch BETC, Paris has developed a global campaign, the first part consisting of a film and a print campaign.
Credits Other credits

CLIENT

AUTOMOBILES PEUGEOT



CLIENT MANAGEMENT

Guillaume COUZY

Olivier GANDOLFO

Nathalie Le MAITRE

Hervé POULOU



AGENCY

BETC



AGENCY MANAGEMENT

Henri TRIPARD

Julien GRIMALDI

Thomas BOUTTE



CREATIVE TEAM

David ARONSON

Samuel MOORE

Juri ZAECH





TV PRODUCER

Thibault BLACQUE-BELAIR



SOUND PRODUCTION

Capitaine PLOUF



PRODUCTION COMPANY

WANDA



STRATEGIC PLANNER

Clarisse LACARRAU

Maria GALLERIU



FORMATS

20s - 25s - 30s – 60s

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