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Perfect Italiano: No Celebrity Chef Required

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Clemenger BBDO Melbourne has created a new campaign for Fonterra's Perfect Italiano, featuring the famously ornery chef, Gordon Ramsay.

Launching today, the campaign features a busy mum cooking exquisite Italian dishes. Gordon Ramsay offers to help and she puts him to work – but not in the way he is expecting.

Clemenger BBDO Melbourne Executive Creative Director, Ant Keogh, says working with Ramsay was a surprise: "I'm hesitant to ruin his image as a tough guy, but Gordon was a great sport throughout the whole production," he said.

Perfect Italiano Category Marketing Manager - Cheese & Spreads, Tony Tyree, concurs: "Working with Gordon was fantastic – as easy as using Perfect Italiano. The concept of 'No celebrity chef required' really brings to life what Perfect Italiano is all about – helping to add simple Italian flair to everyday meals with great tasting fit-for-purpose cheese."

The campaign, featuring a 30 sec and 3 x 15 sec TVC ads, highlights how simple cooking real Italian food can be using Perfect Italiano. Clemenger BBDO Melbourne also created the new tagline, 'Perfect Italiano. No celebrity chef required'.
Credits Other credits


General Manager - Marketing & Innovation FBA;

Chief Marketing Officer, ANZ: Brad Cook

Category Marketing Manager - Cheese & Spreads: Tony Tyree

Senior Brand Manager: Sally Hooper/Dean Crawford

Assistant Brand Manager: Kirsty McMahon


Strategic Planner: Michael Derepas

Group Account Director: Andrew Drougas

Senior Account Manager: Kelly McBride


DOP/Cinematographer: Paul Cameron

Editor: Luke Haigh, Curious Film

Producer: Tara Riddell, Curious Film

Partner/Executive Producer: Michael Di Girolamo , Station Films

Partner/Executive Producer: Caroline Gibney Station Films

Post Production Company: Curious Film/Method Studios (Offline & Grade)

The Refinery (Online)

Flame Artist: Eugene Richards, The Refinery

Sound Designer/Engineer: Paul Le Couteur, Flagstaff Studios

Sound House: Flagstaff Studios

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