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Abbott's Village Bakery: Abbott's Village Bakery - Free Range bread

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BMF & George Weston Foods have launched a new integrated campaign for its Abbott's Village Bakery brand - Free-Range bread.

Because Abbott's Village Bakery is free from artificial colours, flavours, or e-numbers George Weston Foods wanted a campaign that communicated the authentic goodness that goes into every slice.
Credits Other credits

Managing Partner - Stephen McArdle

Creative Founder - Warren Brown

Client Director - Lisa Ramsey

Business Lead - Kura Tyerman

Art Buyer - Sarah Thompson


Interactive Designer - Matt Hughes

Project Manager - Jane Gower

Brand & Content Manager - Danielle Long

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