TV ad: HSBC: The Lemon Grove

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HSBC has launched a commercial as a follow up to the successful 'Lemonade' TV campaign which saw a young girl's lemonade stand accept multiple currencies. The new ad builds upon the initial story to dramatise how international supply chains will generate growth for businesses."The Lemon Grove" was created by JWT London and will air from 4th March 2013 across global and local markets, in-flight channels and online.

Category Finance & insurance
Client HSBC
Agency J Walter Thompson London
Production Partizan
Country United Kingdom
Uploaded 5 March, 2013

Credits

Director
Traktor
Creative Director
Hugh Todd
Creative Director
ADAM SCHOLES
Agency Producer
Doug Wade

Other credits

Client: Chris Clark (Group General Manager, Global Head of Marketing)

Client: Andrea Newman (Global Head of Advertising and Marketing Communications)

Client: Hamish Goulding (Senior Marketing Manager Brand and Sponsorship)

Global Creative Director on HSBC: Axel Chaldecott

Planner (creative agency): Orlando Hooper-Greenhill

Global Director in Charge: Joseph Petyan

Account Manager: Eliza Sloss

Media agency: Mindshare

Media planner: Nicky Owen

Service Company: Bang Bang Films, India

Post House: Moving Picture Company, London

Editor: Edward Line, Final Cut

Sound: Andy Humphreys at 750mph

HSBC: The Lemon Grove

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HSBC: The Lemon Grove

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