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American Cancer Society: Unfunded Research (Mary J Blige)
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In honor of the Society’s upcoming 100th birthday on May 22, ACS via the Martin Agency is launching a campaign, titled "Finish the Fight," highlighting the progress they have made and asking the public to join their fight to make this cancer's last century.The central creative idea focuses on causing a disruption in a crowded public place, because "silence wont finish the fight, action will." A stereo amplifier appears as the common thread throughout the TV spots, signifying the need for moments against silence.
Agency Exec Producer: Molly Souter Related
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