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John Deere: Bump Track

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In a time where consumers are still cautious about spending but seek value and endurance from their favorite brands, John Deere is giving its loyalists a first-handlook at how the products are crafted for the first time in an advertising campaign. For years, John Deere has told people that nothing runs like a Deere. In its latest campaign from GSD&M , John Deere invites the cameras behind the scenes to show consumers why.
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Project Manager: Brigitta Arden

Art Buyer: Marilyn Rodriguez

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