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AT&T: Slow Break
During television coverage of the NCAA Men’s Basketball Championship “Elite Eight,” AT&T debuted the latest iteration of its popular “It’s Not Complicated” campaign. Only this time, the advertising is of legendary proportions.
Tapping into the basketball theme, the new ads (from BBDO Atlanta and BBDO New York) star slightly bigger “kids”: basketball legends Magic Johnson, Larry Bird, Kareem Abdul-Jabbar and Bill Russell. Legends of the game, these four former players know, first-hand, the value of being bigger and faster – just like AT&T’s wireless network. The spots broke Saturday and will air for the duration of the tournament (in tandem with the current on air “It’s Not Complicated” commercials featuring a collection of wise-beyond-their-years children).
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