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Top 6: April 10th 2013
Interactive
Toronto Jewish Film Festival: J-DAR
Top 6: April 10th 2013
The Toronto Jewish Film Festival needed to broaden its reach and increase ticket sales. DDB/Tribal Canada's challenge was that TJFF was largely perceived to be a religious film festival, featuring movies heavy on Jewish content and light on action, drama, suspense and laughs - a belief that couldn't be further from the truth. The agency set out to correct this perception by proving to people that while they may not know it, they’re already fans of Jewish movies.
DDB/Tribal Canada created a fun online tool called J-DAR. It calculates how Jewish your favourite Hollywood movies are. All J-DAR results are accompanied by contextualized TJFF film recommendations and a link to purchase festival tickets. See: http://j-dar.ca
Developers: Gar Liu, Brendyn Zachary |
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