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Dannon Light & Fit: Warm Coat

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Latest work from Y&R for Dannon's first Greek low-calorie yogurt. The new campaign is all about satisfaction without sacrifice.The charismatic new character being launched in the commercial to get this message out is a well-intentioned woman with too much time and "new money" on her hands. She’s taken the initiative of helping those women “less fortunate” than herself by telling them about Dannon’s Light & Fit Greek Yogurt. It’s a thick, Greek yogurt, but with only 80 calories, so they can, "stop with the sacrifice already!"

You can also check out the new spokesperson’s website promoting the cause ( She’ll also be posting on Light & Fit’s Facebook page. And help her help YOU by watching the PSAs on her site, as well as

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