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Dannon Light & Fit: Warm Coat


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Latest work from Y&R for Dannon's first Greek low-calorie yogurt. The new campaign is all about satisfaction without sacrifice.The charismatic new character being launched in the commercial to get this message out is a well-intentioned woman with too much time and "new money" on her hands. She’s taken the initiative of helping those women “less fortunate” than herself by telling them about Dannon’s Light & Fit Greek Yogurt. It’s a thick, Greek yogurt, but with only 80 calories, so they can, "stop with the sacrifice already!"

You can also check out the new spokesperson’s website promoting the cause (www.stopsacrificing.com) She’ll also be posting on Light & Fit’s Facebook page. And help her help YOU by watching the PSAs on her site, as well as Youtube.com/Lightandfit
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