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TV

Cotton Incorporated: The Fabric Of Our Lives BTS

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Since the 2009 re-launch of 'The Fabric Of Our Lives' campaign from Cotton Incorporated, television and Internet viewers have become accustomed to the signature closet-door framing device. The doors of the ninth commercial in the campaign via DDB New York, open to reveal actress Hayden Panettiere as the latest face, form and voice to promote cotton's role as a versatile textile fiber.
Credits Other credits

Director of Digital U.S: Joseph Cianciotto

Management Supervisor: Lauren Roberts

Account Supervisor: Lauren Solomon

Talent Negotiations:Creative License

President/CEO: Kevin McKiernan

Director of Music and Talent: Aatish Patel

Editorial Co. Location: New York, NY

Editorial Company EP: Lauren Hertzberg

Producer: Alejandra Alarcon

Assistant Editor: Everett Forbes

Post Production Company Location: New York, NY

Executive Producer: Frank Devlin

Producer: Felix Cabrera

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