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Durex: The technology

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In a new campaign encouraging Australians to 'Durexperiment', Durex Australia and Havas Worldwide Sydney have revealed the launch of Fundawear, a prototype set of underwear that allows couples to connect by sending touch over the internet for the first time.

Fundawear adds a new dimension to Skype and social media. Previously couples could only communicate visually, the technology behind Fundawear now means that couples can touch, tease, tickle and tantalize, even when they are apart.
Credits Other credits

Durex Clients :

Christopher Tedesco, Marketing director

Alix Russell, Category Manager

Kelly Benton, Brand Manager


Billie Whitehouse, Fashion Designer

Ben Moir, Tech Director – Snepo Technologies

Nick Hayden, Director - Finch

Debbie Cockle - Momentum

Kim McKay, Director - Klick

Margarita Peker, Community Manager - Klick

Zenith Optimedia

Frank PR

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