TV ad: Sauza Tequila: Make It Easy with a Lifeguard

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One of the most watched viral video campaigns last year is back with a new twist. Sauza Tequila, the margarita’s favorite tequila, unveils the second iteration of its popular “Make It” campaign, via Havas Worldwide Chicago.

The successful marketing program broke new ground in 2012 by speaking to women the way they want to be spoken to while delivering a visual delight - a Fireman, an adorable kitten and a great-tasting recipe for margaritas. This year’s campaign, “Make it with a Lifeguard,” introduces women to a new hero who’s ready to rescue them from any situation, whether an ex or just everyday stress, with a refreshing Sauza® margarita.

Credits

Chief Creative Officer
Jason Peterson
Creative Director
Ecole Weinstein
Assoc Creative Director
Benny Jackson
Art Director
Benny Jackson
Copywriter
Ecole Weinstein
Agency Producer
Ari Hakim

Other credits

EDITORIAL COMPANY & CITY: ODD, New York

MUSIC COMPANY & CITY: Duotone Audio Group, New York

ACCOUNT SERVICE SUPERVISOR: Beth Mygind

BUSINESS AFFAIRS: Bonnie Hamilton

PLANNER: Mike Czuba and Anna Vlajkovic

ADDITIONAL CREDITS:

GENERAL MANAGER, MIXABLES: Jared Fix

SENIOR DIRECTOR, TEQUILA: Vanessa Jenkins

BRAND MANAGER: Lindsey Lewis

ASSOCIATE BRAND MANAGER: Sheeva Hoders

MANAGING DIRECTOR: Norm Yustin

ACCOUNT DIRECTOR: Liz Lang

ACCOUNT EXECUTIVES: Andy Shaw

MEDIA AGENCY: Starcom

DIGITAL AGENCY: The Barbarian Group

PR & EVENTS AGENCY: DBC

Sauza Tequila: Make It Easy with a Lifeguard

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Sauza Tequila: Make It Easy with a Lifeguard

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