Coca Cola: AHH

The taste of Coca-Cola is a complex feeling of happiness, satisfaction and refreshment all at once, and yet there remains one little word that best sums it up: "AHH." In celebration of that "AHH" moment, Coca-Cola, via Wieden + Kennedy Portland is owning AHH online by buying every Ahh.com URL, from two h's all the way to 61 h's. The campaign’s 61 unique URLs are each home to an original experience - including films, games, animated GIFs and more—that bring to life the dimensions of AHH and offer bite-sized interactive experiences featuring teen-worthy moments of randomness, creativity and delight.

And yet the AHH effect is different for everyone, which is why Coca-Cola is holding some of the URLs for fans to tell us what they think "AHH" feels like. Some of the most user-generated creative ideas will be produced and live on one of the Ahh.com sites.

Check out the AHH sites (and all the others in between!):