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Zales Mother's Day: Zales Friend Your Mom - Gems of Wisdom

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Zales launches a Mother's Day movement asking its Facebook fans to publicly express their love and admiration for their moms by joining the Friend Your Mom movement. The campaign includes three webfilms via GSD&M.
Credits Other credits

Business Manager: Danielle Zubriski, Laurie Pascoe

Project Manager: Alicia Ross

Account Service: Coley Platt, Kristin Davis, Anne Crosby

Experience & Insights: Priya Sanvordeker

Media: Carmen Graf, Marianne Rush, Tess Levitan

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