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Top 6: May 22nd 2013

The Observer: Sir Alex Ferguson Retires

Top 6: May 22nd 2013
From lamentation to celebration, the ad dramatises how news of Sir Alex's retirement may have landed with those up against him in the dug-out. Showing a series of premiere league managers rejoicing, we commemorated Sir Alex's time at the top through the brand's unique tone of playfulness and wit. A sad day for English football indeed....unless you were managing the competition.
Credits Other credits

BBH Strategic Business Lead: Ngaio Pardon

BBH Strategy Director: Agathe Guerrier

BBH Strategist: Lynsey Atkin

BBH Team Manager: Jonny Price

Photographer: n/a (Getty images)

Typographer: James Townsend

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