TV ad: British Army: Step Up

Embed Video

The 'Step Up' campaign from JWT, London is part of a wider recruiting programme, designed to bring 10,000 new soldiers and officers into the Army over the coming year. It aims to dispel the misconception that the Army is not hiring as new statistics reveal that only half of all people surveyed realised that the Army is looking for new recruits.

Category Charities & appeals
Client British Army
Agency J Walter Thompson London
Production HLA
Country United Kingdom
Uploaded 18 May, 2013

Credits

Director
Simon Ratigan
Executive Creative Director
Russell Ramsey
Creative Director
ADAM SCHOLES
Art Director
Giles Hepworth
Copywriter
Bill Hartley
Agency Producer
Carley Reynolds

Other credits

Planner (creative agency): Courtney Sikes

Global Director in Charge: Pete Womersley

Account Director: Nick Manson

Media agency: MediaCom

Media planner: Shamista Rajaratnam

Director: Simon Ratigan

Production Company: HLA

Editor: Adam Spivey @ The Playroom

Grading: Paul Harrison @ Finish

Post House: Finish

Post Producer: Fi Kilroe

Flame Artists: Steve Murgatroyd, Jason Watts and Judy Roberts

Sound: Sam Ashwell @ 750mph

British Army: Step Up

Gold sponsors

The Best Ad Jobs

British Army: Step Up

Related

Gold sponsors

The Best Ad Jobs