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Experiential

Road Safety: A place to remember

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CASE STUDY: Grey, Melbourne presents a 67m long table complete with 262 empty chairs sits as a grim reminder of this year's road toll. Each empty place remembers a life lost on Victorian roads in 2012. Tributes, safety messages, and images were directed to #aplacetoremember. As the road toll increased chairs were added. Over the time of the installation 6 chairs joined the table. Thousands of messages of hope and safety were left at the long table and shared on Twitter, Facebook and Instagram.
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