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First Direct: Relaunch

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To relaunch the first direct brand to a new younger audience of 25-34 year olds.
Credits Other credits

Planning Director (creative agency): Guy Murphy

Planner (creative agency): Chien-Wen Tong

Business Director in Charge: Caitlin Blewett

Account Director: Phil Ridsdale

Media agency: Mindshare

Media planner: Nikki Gunning

Production Company Producer: John Madsen

Post-production and VFX: MPC. Lead Animator – Tim Van Hussen, CG Supervisor – Anthony Bloor, VFX Supervisor – Chrys Aldred

Editor: Struan Clay, Final Cut

Sound: Gary Walker & Phil Bolland, 750mph

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