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First Direct: Relaunch

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To relaunch the first direct brand to a new younger audience of 25-34 year olds.
Credits Other credits

Planning Director (creative agency): Guy Murphy



Planner (creative agency): Chien-Wen Tong



Business Director in Charge: Caitlin Blewett



Account Director: Phil Ridsdale



Media agency: Mindshare



Media planner: Nikki Gunning

Production Company Producer: John Madsen



Post-production and VFX: MPC. Lead Animator – Tim Van Hussen, CG Supervisor – Anthony Bloor, VFX Supervisor – Chrys Aldred



Editor: Struan Clay, Final Cut



Sound: Gary Walker & Phil Bolland, 750mph

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