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Expedia: Bulgaria

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Ogilvy & Mather has unveiled a major integrated campaign for leading online travel agent, Expedia. The brand will launch a significant new push with the invitation to 'Travel Yourself Interesting.'

The two TV commercials, one set in an office and one in a yacht club, each feature underdog characters who have suddenly and unexpectedly found themselves to be the centre of attention because they recently 'travelled themselves interesting'. As they share their amazing and funny travel stories, the tables are swiftly turned on their social rivals, who suddenly find they have been replaced by these newcomers.
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Mark Lainas, Stephen Hillcoat, Jessica Wilkinson

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