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Sadia: Boxer


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Los Angeles-based Boxer Films director Rodrigo Garcia Saiz pacifies a dedicated fighter's fall from glory with mouthwatering microwavable burgers in the new :90 "Boxer" for Brazilian food company Sadia Hot Pocket out of DDB Brazil. Produced through Saiz's Mexico City-based Central Films, "Boxer" features an intrepid boxer working toward physical perfection with daily runs and back-breaking strength training, only to fall short once in the ring.
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Art: Carlos Urdanibia

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