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Embraer: Flying Book

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Nowadays, receiving a beautiful promotional catalog, even for a high-end product, such as a private jet, is not a novelty. Embraer, the world's third-largest producer of aeroplanes, demonstrated its passion for flying by sending potential clients a very special catalog one that levitates. Through the clever use of magnetic technology, the 'Flying Book' created by Africa, Brasil hovers a few inches above any surface, as if by magic.In creating this unique promotional catalog, Agencia Africa reinforced the brand's credentials as a trusted aviation specialist and delivered one of the most successful communication tactics Embraer has utilized thus far.
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Media: Luiz Fernando Vieira / Francisco Custodio

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