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Experiential
UFC: UFC EAR
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Whenever there is sports on television, everyone watching it seems to instantly decide they are the smartest person in the bar. Agencia Africa Brasil has made it possible for sports fans to become real experts in fighting, whatever the social setting. The agency has created the Ultimate Fighting Championship (UFC) EAR wireless headphone, in the delightful form of a battered UFC fighter's ear.
How does it work? The headphone has a built-in radio transmitter that makes it impossible to miss a moment of the big fight. UFC EARs were distributed throughout São Paulo, to punters at local bars broadcasting UFC fights. The result? The number of fighting experts grew dramatically.
Media: Luiz Fernando Vieira / Fabio Freitas / Evandro Soares Related
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