Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Beyond Social Services: Rearranging Lives – College Dropout, Doctor Lou Lee (GP)

In a meritocracy like Singapore's, juvenile delinquents are often stigmatised, seen as hopeless and having no future. To get more volunteers for its youth rehabilitation programmes, Beyond Social Services via Publicis Singapore wanted to show that a juvenile delinquent can become a useful member of society with everyone's support. To express this powerful idea, we used the exact same letters to rearrange a negative past into a positive future. Each "rearrangement of lives" is visualised with arresting typography to grab maximum attention.
Credits Other credits

Art Buyers: Jean-Luc Chirio, Lauriane Dula

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news