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Top 6: July 10th 2013
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Honda: Hands

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Top 6: July 10th 2013
Honda (UK) and W+K London has launched a brand film to follow sponsorship of Channel 4 documentaries. Curiosity is at the heart of Honda's latest brand campaign which focuses on the curious spirit that has made the engineering company the largest engine manufacturer and racing company in the world.

The 2 minute brand film created by Wieden +Kennedy London will launch this week through Honda UK's social media channels: Collective London has also created an interactive website around the film, called The Engineer's Cut, which features notes and snippets of stories from the engineer’s perspective. This will be available to view at from Thursday 4th July.

Honda's global success has been attributed to its inquisitive and innovative spirit, which has seen them pioneer everything from their cars and bikes to the HondaJet, marine engines, ATVs, Lawnmowers, humanoid robot (ASIMO) & solar panel concept car.

In the film we see an engineer's inquisitive hands intricately play around and transition between Honda products and in the process show viewers the story of Honda's greatest achievements.

Olivia Dunn, Head of Marketing at Honda (UK) commented: "We are particularly excited about this year's campaign as it celebrates and really brings to life all the achievements the company has made over the last 65 years, leading it to become the largest engine manufacturer and racing company in the world. Honda has plenty to shout about and has lots of stories to tell and we want to shout as loud as we can!"

Tony Davidson and Kim Papworth, the Executive Creative Directors at Wieden + Kennedy London said: "Honda has always believed in The Power of Dreams. This has continued to lead them to new insights and technologies. We wanted to tell the story of Honda's inquisitive spirit and the brand's journey of innovation over the last 65 years, in a new and engaging way. We are celebrating the curiosity of the Honda engineers, who have made Honda what it is today."

Smith and Foulkes, the animation directors at Nexus Productions said: "There is a kind of folklore to Honda and they are held with great affection and justifiable pride. We wanted to pay tribute to that by encapsulating some little touches within the film for the more knowledgeable eye that referred to these landmark moments in the company's history."

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